Archive - barefaced

The Beauty Data Gap (And How We’re Fixing It)

Barefaced has pivoted into software, and this is my ambitious plan to solve beauty’s biggest blind spot.

Jun 24 •

May 2025

Trending Beauty Data: Fragrance

Measuring The Influence of Niche Communities on Mass Trends

May 18 •

How Is Fragrance Winning Beauty’s Attention War?

As Discovery Shifts, Fragrance Leads the Way

May 7 •

April 2025

Beauty Brands Winning the New DTC Model

Analysing 142 Beauty E-Commerce Sites

Apr 23 •

Trump’s Tariffs: What They Mean for Beauty’s Supply Chain

Ultimately, this isn’t a story about tariffs, it’s a turning point for beauty’s entire supply chain

Apr 16 •

37:32

Colour in Beauty Branding

Analysing 137 Beauty Brand Hero Images

Apr 10 •

The Beauty Funding Boom: Why Are VCs So Obsessed with Beauty?

Almost every day there’s a new beauty brand announcing they've secured funding. Why has there been such a surge?

Apr 6 •

46:01

March 2025

Copywriting in Beauty: Decoding Brand Archetypes

Analysing 205 Prestige Beauty Brand Descriptions

Mar 28 •

Trends in Drugstore Beauty

Analysing Chemist Warehouse's 500 Most Popular Products

Mar 21 •

MCo Beauty: The $1B Shady Business

The Legal Loopholes That Fuel MCo Beauty’s Success

Mar 17 •

1:00:30

Characteristics of a Sephora Bestseller

Analysing Sephora's 225 Bestsellers to Define the 'Bestseller Formula'

Mar 6 •

Trade and Tension: The Unknown Power of Japanese Beauty

Listen now | How J-Beauty Became the Silent Giant in Global Markets

Mar 1 •

56:16

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