In the past decade, shifts in advertising laws have continuously reshaped the beauty business. What did the industry look like before #ad was enforced? How did brands dodge disclosure rules, and when did we stop trusting influencer beauty reviews? Despite its significance, influencer-related legislation rarely gets spoken about.
In 2024, authorities are finally catching up with the impact of influencers—great news for consumers, but a challenge for marketers. In this episode, we explore how brands are navigating today’s regulations, the missteps to avoid, and how to build consumer trust while maximising reach.
RESOURCES:
University of Manouba, Youtube vlogger's popularity and influence: The roles of homophily, emotional attachment and expertise.
ACCC, Subscribe to media releases.
Social Law Co, Social Media Lawyers.
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